EUROBIKE AWARD 2010

The registration deadline has been extended to 6th of August.

A bike for seniors only – as if! E-bikes or motorized bicycles are now experiencing a boom with the younger generation as well. A number of experts are already predicting that 2010 will be the year of the e-bike. And that’s no wonder because there has never before been such a huge range of models: there’s everything from stylish city runabouts to folding bikes and right on up to cross-country mountain bikes. Riding an e-bike to work is just the cool thing to do – no more expensive fuel costs and no more traffic jams. And embarrassing per spiration marks on your business outfit are also a thing of the past. The entire bicycle industry can begin to get excited because the resulting potential of wining over a ew target group for the bicycle is normous.

Anyone who hits the streets riding a retro bike is also a trendsetter – many manufacturers now have some very nice, old-fashioned models in their product lineup once again: cruisers, Dutch bikes or banana bikes. At first glance, they might look like they’ve already spent 50 years in a museum, but modern color schemes and the use of high-end components, for the gears, for example, transform them into coveted style icons on the urban street scene.

All in all, the array of bike models and accessories is getting bigger, but more widely diverse and more confusing at the same time. The seal of quality, the EUROBIKE AWARD, which is going into its sixth round this year, gives consumers a sense of orientation in the bicycle sector, shows them what is innovative and functional or environmentally friendly and sustainable. Over the past few years, it has developed into an outstanding marketing instrument for the bicycle industry.

The EUROBIKE GREEN AWARD will be presented for the third time to a product exhibiting particular ecological and sustainable value. An internationally renowned jury of experts will evaluate the best products in the bicycle industry.

The jurors
Torben Finn Laursen (Cykelportalen, Kvaerndrup), Ernst Brust (velotech.de GmbH, Schweinfurt), Nils Holger Moormann (Designer, Aschau am Chiemsee), Axel Böse (BICO Zweirad Marketing GmbH, Verl), Manfred Neun (European Cyclists’ Federation, Brüssel), Olaf Beck (Motor Presse Stuttgart, Stuttgart)

Exhibition
Excellent products deserve their own special forum: all prizewinning products will be presented at a special display during the EUROBIKE Friedrichshafen from September 1 – 4, 2010, Foyer West.

Awards ceremony
The awards ceremony will take place at EUROBIKE Friedrichshafen on September 1, 2010 at 6.00 p.m. on the fashion show stage in the Foyer East.


We look forward to your entry and wish you all good luck!

Your EUROBIKE team and the iF team

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